While Editorial playlists were not a Spotify feature initially, the company quickly realized their potential after analyzing the performance of a fellow Swedish company called Tunigo who by that time (2013) was curating hundreds of customized playlists for Spotify users. In a nutshell - the essence of Spotify's unique listening experience for each user. Needless to say, they are heavily promoted by the platform and take a prime space in their desktop and mobile apps. Spotify is full of huge playlists that were carefully curated to suit different occasions, activities, or moods, or are simply the crème-de-la-crème of a genre. When you do, voila, your numbers spike up- streams, followers, and inevitably - the royalties.īefore digging into this, we highly recommend checking out our article on Spotify's editorial and algorithmic ecosystem where we provide an in-depth explanation of the types of playlists and their importance for both artists and Spotify themselves. It's no secret - landing that editorial placement is the ultimate goal for many artists, especially the emerging ones. You can listen to the 2nd episode of Fox Tales, our brand new music industry podcast on Spotify & Apple Podcasts. It does not store any personal data.If this is the first time you hear about the Spotify Editorial Pitching, don't worry! By the time you finish reading this article and listening to our podcast, you'll be ready to dive head-first into the world of pitching and hopefully expecting your first editorial placement! The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
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